Overview
Designed and implemented B2B-friendly e-commerce flows tailored for technical buyers.
Mapped and automated internal IT processes to reduce manual work and improve reliability.
Improved discoverability with a focused SEO strategy, scaling monthly impressions from ~200 to 7,000+ in less than a year.
Approach
Extended WooCommerce with custom flows for quoting, order management, and product variation handling.
Optimized the website’s technical SEO (URLs, metadata, sitemap) and created targeted content for high-value product lines.
Reorganized internal IT workflows to ensure orders, product updates, and SEO reports fed into a unified system.
Outcomes
Customer ordering process simplified for B2B buyers.
Stronger inbound traffic from technical audiences, boosting brand visibility.
SEO results validated with Google Search Console: impressions grew from ~200 to 7,000+ in under a year.